Wednesday, October 12, 2011

goal setting

Goal setting happens everywhere - at work and at home.  A personal goal might be, "I want to lose weight."  Your manager may have a performance goal for you, "Improve your communication skills."

These are both great goals - to achieve both would make you healthy (losing weight) and professionally stronger (better communicator).  However, a crucial aspect is missing:  how will you achieve these?!

I bet you thought the missing part was "making them measurable".  Agreed.  These goals lack measure.  But that is easily fixed.  Lose weight:  "I want to lose 25 lbs."  Communicate better:  "Demonstrate improved communication skills by presenting a well-rated presentation at this year's User's Conference."  I'm flying past "making these measurable" because, to be honest, that isn't the hard part.

The hard part is setting up a plan to achieve these goals.  That's because the foremost strategy for achieving a difficult goal is to attack it head-on.  The challenge with the head-on strategy is it will feel like you're making an incredible sacrifice.  Your motivation will waver and usually break because of two reasons:
  1. You're attempting to establish a new behavioral pattern that is less enjoyable than your old ways.
  2. Change in oneself takes time; slow progress will make you question and usually abandon the goal.
Let's take weight loss as an example.  A head-on strategy would be a typical approach:  diet, cardio, and resistance training.  Diet is a sacrifice - let's face it, fries, chips, butter, soda, fast-food, all taste good for a reason - and you've banned them.  Exercise takes time - and it hurts.  So you're eating less delicious food and you're sore all the time.  Your measure of progress is your weight scale.  You get on the scale every morning - and progress is brutally slow.  In as few as a couple weeks, you may start wondering, "All this sacrifice for 1 lb a week?!?!"

Here's my suggestion:  choose a lateral, or indirect goal.  The lateral goal you choose should have these qualities:
  • The side-effect of the lateral goal will be progress against the main goal.
  • Visible progress is easily made - this is critical!

Again, let's come back to weight loss.  Here are some examples of lateral goals for losing weight:
  • Eat "clean" for 21-days.
    • The measure here is to count days.
  • Train for a half-marathon that is nine months away.
    • The measure here will be progress with the distance/time you're running.
  • Enter a weight training regimen with the goal to bench-press, deadlift, and squat your bodyweight.
    • The measure here is the amount of weight you lift.

I admit that a head-on strategy will achieve the same result as a lateral approach - and maybe even faster.  But that is a surface-level perspective.  If you break the surface, people who take a head-on approach are less likely to continue their endeavor - because the psychological "net worth of the investment" will be viewed as a loss.  Progress came too slowly, and the sacrifice was significant.

On the other hand, a lateral approach has measures that are more quickly made.  Even if you only run another quarter mile this week, or get another rep at 135 lb - you're seeing more progress more quickly.  The psychological net worth will be viewed positively.  As a result, you'll be motivated to continue.

I wager that most goals are in desperate need of lateral thinking: 
  • "I want to save more money."
    • Lateral:  read a book a week for a year (suggest the library).  This would have multiple side-effects.  Less electricity used (TV).  Instead of going out to the movies, start a book club.  Most importantly, learn something new (improve yourself professionally, earning more $$$).
  • "I want to improve my relationship with my spouse."
    • Lateral:  ask him/her one question about their day, every day.
  • "I want to make my product the best."
    • Lateral:  institute a corporate-wide emphasis on first-class techniques for hiring and keeping the best staff.

I'm a big believer in lateral goal setting - I've had a lot of luck with it!  Good luck approaching your goals laterally!

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